Coach Airways provides an immersive retail experience in Melaka, Malaysia. The pop-up store is housed inside an actual aircraft, spanning 4,198 square feet, inviting you to journey back in time to the golden era of air travel. The ambiance captures the essence of the 1970s, both in its appearance and atmosphere, but is seen through a contemporary lens.
What I did
Apparel Design, Design Development
How I did it
Inspired by the concept that takes you on a journey through time to the glamorous 1970s, we designed an exclusive ready-to-wear collection for the pop-up event, including staff uniforms in a 70s ringer tee with bespoke patch cardigan and merchandise t-shirts that blend Coach codes into the retro looks.