LONG LIVE MONTERO TOUR MERCH
Crafted in collaboration with Coach new global ambassador Lil Nas X, this limited-edition collection features a transformative butterfly graphic in celebration of the Long Live Montero tour. The soft, breathable cotton T-shirts and tanks features a crew neckline and classic-fit. We hope this collection inspires you to embrace the spirit of experimentation and fearless self-expression that Coach shares with Lil Nas X. (There are butterflies in all of us.)
What I did
Apparel Design, Design Development
How I did it
We refined the artwork layout base off the silhouettes. The process also involved the creation of artpacks and design cards tailored for local manufacturing.
Graphic Design: Studio Nari
![](https://freight.cargo.site/t/original/i/59ceccbedf57e591972fe873fe2a12714bf1d2335589532d766fad1f5974a08e/montero-merch-cover.png)
![](https://freight.cargo.site/t/original/i/7d97d7960bf245ae89dee18d27c1abdc97a88204e8fc5a7f64fd5c3611c69c76/montero-merch-01.png)
![](https://freight.cargo.site/t/original/i/2472450b8ec0c4417e9ee398441cf3d7683ebc2e63672fcd57ab111bdb43cdec/montero-tour-merch-03.png)
![](https://freight.cargo.site/t/original/i/b5e59e905f791e9f4680cf1256a46ed6751d7dc0e6d06f7edb537d509e1781a8/montero-merch-02.png)
NEXT
COACH x OBSERVE BY US
A special collection, Coach x Observed By Us celebrates the little things—both real and imagined—that give us joy. It combines coach’s all-American attitude with the whimsical spirit of Observed By Us, a collaboration between artist Jessica Herschko and actress Kirsten Dunst.
![](https://freight.cargo.site/t/original/i/7384b4fd537b77100d1130ad400a6dd0d8a3b7d2fdfc9c3b2c4b262b95f55171/Screenshot-2023-12-12-at-10.48.19AM.png)