LIL NAX X DROP
Where heritage and pop culture converge with youthful, upbeat energy to write the next chapter of american style. A playful mash-up of leatherware, acid attitude and things loved and (re)loved. Lil Nas X and his personal style and sense of color was part of the inspiratioon of the collection. Coach introduce the Lil Nas X Drop, a special capsule in winter 2023.
What I did
Apparel Design, Design Development
How I did it
We scoured the city for recycled tees and hoodies, collaborating with the graphic team to craft unique artworks. Breaking down and reuniting graphic elements on each distinctive silhouette, aimed to evoke an original and authentic found-object sensation. Key elements were strategically incorporated across various categories.
Coach Airways provides an immersive retail experience in Melaka, Malaysia. The pop-up store is housed inside an actual aircraft, spanning 4,198 square feet, inviting you to journey back in time to the golden era of air travel.